Hey, that’s me – Lukas, to be more precise my name is Lukas Zobel, I’m 29 years old and the founder and idea generator of Fotogoals. I live in Würzburg, Germany and come directly from the Franconian wine region.

You’re probably wondering how the idea of Fotogoals came about. Of course, I’d love to tell you my personal Fotogoals story 🙂

Photography and travel. Two passions that I prefer to combine. That’s why I’ve been traveling around the world for a few years now, always on the lookout for the perfect photo spot. Of course, who wouldn’t want to take a great photo to share with their loved ones after and during their trip? Like most people from the so-called “Y & Z” generations, in the past I often started planning my trip via the social media platform Instagram, which we are all familiar with. In the past, cool photos of long sandy beaches, beautiful architecture and classic sights paved my route through the respective country or city. So before each trip, I knew roughly which places I wanted to visit. Full of anticipation when I arrived at the respective location, I kept coming up against a similar problem: “from which spot exactly was this mega cool photo taken in this insanely great perspective, which I had previously seen on Instagram?” I kept asking myself.

As a content creator – who has already produced social media content for a number of companies – I have also repeatedly encountered similar problems from a different perspective. It wasn’t unusual for me to have to invest tens of hours in finding the perfect spot to shoot the corresponding products or campaigns.

I felt I had dealt with these topics a million times before I understood their connections and realized what potential they held. That’s why I decided to put my first ideas into practice in mid-2020, which resulted in the startup Fotogoals. First, I edited spots I had discovered in the past, rediscovered numerous local spots and shared them with a simple website and via social media. After initial interest and positive feedback from the community that had developed to date, I decided to take the idea behind Fotogoals to the next level. A simpler, better and smarter solution was needed. I put this into practice with a new, more user-friendly website and the Fotogoals app. After numerous night shifts, meetings and the integration of numerous new photo spots, the first version of the app was launched in mid/late 2021. With the help of the app, the foundation stone was to be laid for the vision I created, “The world of places in your pocket”, in order to be the first port of call for the perfect spot in the future.